The sales manager is responsible for leading and motivating a team of sales representatives to achieve the company's sales and growth goals. This includes developing and implementing sales strategies, tracking team performance, and identifying improvement opportunities. The sales manager must also maintain relationships with key clients and develop new business opportunities.
In addition, the sales manager is responsible for managing the sales budget and preparing sales reports and tracking team performance. It is also important that the sales manager has a solid understanding of the company's products or services and is able to effectively communicate this information to their team and to customers.
It is expected that the sales manager has previous experience in the field of sales and has effective leadership and management skills. They should also be able to work independently and as part of a team, and have a proactive and goal-oriented attitude.